There’s been plenty of talk of how things are going to change in the world of cycling in Britain following recent successes. I’d like to see a Mod revival inspired by Bradley Wiggins. Whether he likes it or not, the press have got him pigeon-holed – when you can get Wiggins sideburns in the Mirror the die has been cast. Plus there’s going to come a time when Paul Weller needs to handsling him into the role of Modfather.
Back in the day he might have been seen chilling in a pair of Adidas Samba’s or a Fred Perry polo shirt, but now they’re less in evidence as he’s only ever in team lycra or team casuals. Wiggins is known to have many of the Mod accessories – vintage scooter, extensive guitar collection and ear for Weller’s tunes.
And it there on the bike too. I’ve yet to see the forks of his Pinarello festooned with wing mirrors or a racoon’s tail swinging his saddle, but the RAF roundel is certainly getting plenty of use. It’s there on his helmet, his frame and the sides of his jersey.
Could Bradley Wiggins’s sideburns mark the start of a mod-style cycling revival? Mod style has got plenty going for it; winkle pickers, slim suits, Ben Sherman shirts, Fred Perry polo tops, bomber jackets, John Smedley knitwear and pork pie hats. All of it works for the style-conscious cyclist – except for the ex-US Army fishtail parkas getting caught in your rear spokes. Perhaps that’s why Bradley prefers riding a rear disc wheel?
The thing about the Mod’s is that they were made even cooler because there was tension with the Rockers. I can’t somehow see Froome or Nibali astride a Triumph Bonneville, wearing greasy jeans and the collar turned up on a studded leather jacket.